Top Ten Analyzer

The Top 10 Analyzer module queries search engines by keywords that are important to your site, and retrieve the sites that occupy the top ranked positions by these search terms. Figure 3 is an example of a report that displays the top 10 search results for every selected keyword and search engine. This module can subsequently analyze these sites and discover the reasons for their top ranking, which include: the density and prominence of keywords on these pages, embedded tags, and the referring sites.

Figure 3 An example Top Ten Report

Site Analyzer

The Site Analyzer module retrieves information from all pages on your site, and generates the site structure, site map, and analyzes your site by the referrer and keywords information that is exported from the Log Statistics module. In addition it

• Analyzes the site tree structure
• Views the site map in the form of an interactive chart, which allows studying all page correlations
• Conducts a site analysis by the actual keywords and key phrases (see Figure 4), and
• Conducts a site analysis by referring pages.

Figure 4 Keyword Distribution Report

A comprehensive strategy

The suggested strategy of combining log analysis with a tracking counter helps overcome limitations of each data gathering tool and leads to a more comprehensive and accurate way to evaluate the success of a commercial web site. This article also suggests several other tools that are provided by NetPromoter that help to evaluate the success of your web site. The Site Analyzer tool supports the comparison of the effectiveness of your strategy with that of your competitors through an in depth analysis of the keyword distributions and other important parameters. These tools provide important information that can be iteratively used to fine tune your corporate strategies and ultimately help you to achieve your goals.

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