GoDaddy.com Introduces QuickSizzle E-Marketing Tool [March 16, 2004]

Permission-based Email Marketing Suite Includes Spam Compliance Controls

SCOTTSDALE, Ariz., (March 16, 2004) – GoDaddy.com today announces the debut of QuickSizzle Email Maker & Mailer,™ a permission-based email marketing suite that builds professional email campaigns through targeted client lists in keeping with current Spam regulations.

As a complete online marketing agent, QuickSizzle assists users in developing and managing subscriber lists, scheduling mailings and analyzing campaign effectiveness— starting at an annual fee of $29.95 for 5,000 emails.

“QuickSizzle originated from the need of legitimate businesses to fully explore their Web potential through inexpensive Internet marketing practices—without being perceived as spam,” says Bob Parsons, president and founder of Go Daddy. “This product suite allows businesses to tap into the power of online marketing while only targeting visitors who optin, and at a significantly lower cost than typical e-Marketing programs.”

With QuickSizzle, businesses can add customers individually to the subscriber list, or can import a subscriber list in bulk from an external file. An anti-spam compliance feature includes an “unsubscribe” mechanism as well as a “Report Spam Abuse” link to ensure that only interested parties receive each email campaign. The program’s database component then allows users to capture visitors’ email addresses, as well as demographic and interest group information, with their expressed consent.

As an email builder, QuickSizzle offers professional design options and content development direction for customization on each campaign, including sales promotions, newsletters and product announcements. The easy-to-use software features a step-bystep guide to creating compelling copy and design layout, with multiple template options.

A scheduling tool allows Web owners to determine their delivery calendar, with each email monitored in real-time for effectiveness. Further post analysis is also available, including click-through rates and open rates. Users can review response rates based on selected criteria, either for one specific campaign or for a group of mailers.

QuickSizzle was produced in-house by Go Daddy’s research and development company, Starfield Technologies, Inc.

“We have long had a policy regarding spam and spam content on our servers,” says Parsons. “This software will help our customers become compliant with not only the federal regulations, but also Go Daddy’s strict anti-spam policy.”

About The Go Daddy Group, Inc.
The companies of the Go Daddy Group enable individuals and businesses to acquire, create and safeguard their unique identities and brands on the Internet. Currently ranked No. 92 on the 2003 Deloitte Technology Fast 500, the Go Daddy Group is comprised of three ICANN-accredited registrars, including flagship registrar GoDaddy.com, the No. 1 registrar of net new domains and the No. 3 overall largest domain registrar in the world; Wild West Domains, Inc., which enables third parties to resell domains and related services from the Go Daddy Group’s ever-growing technology portfolio; and, Blue Razor Domains, Inc., which provides membership-based services for large-volume domain purchasers. The Go Daddy Group also includes technology development company Starfield Technologies, Inc., and Domains by Proxy, Inc., a private registration service.