Former
Microsoft Marketing Lead Joins SWsoft; Kurt Daniel to
Drive Overall Marketing [May 17, 2004]
HERNDON,
Va., May 17, 2004 (BUSINESS WIRE) -- SWsoft, the established
leader in hosting automation and server virtualization
software, today announced that former Microsoft marketing
lead, Kurt Daniel, has joined the company as Director
of Marketing to spearhead its global marketing strategy
and programs. The company also invites customers and
partners to work with SWsoft to expand their marketing
reach.
"We
are fortunate to add someone of Kurt's experience, breadth
and talent to SWsoft," said Serguei Beloussov,
president and CEO, SWsoft. "SWsoft is known for
our exceptional product development and customer relationships,
and we're building the marketing capabilities to match
them. The company is now prepared for further expansion
within the hosting, ISP/Telco, and Enterprise markets."
Daniel
is a marketing veteran and has spent the last several
years at Microsoft as a Lead Product Manager in the
Server and Tools Division, managing a high-impact marketing
group for SQL Server, a portfolio of successful Database
and Business Intelligence server products. He helped
grow the business past $1 Billion and was instrumental
in end-to-end SMB and business marketing including partner
development, competitive strategy and product planning.
"I'm
very excited to join a company with such strong recent
growth and future potential," said Daniel. "We
are focused on building a great team and establishing
a full fledge marketing machine."
Before
Microsoft he was a general management consultant in
Business Strategy, Operations and Marketing for ATKearney
where he served IT, Telecom and other clients. Daniel
holds a B.A. in Economics from the University of Virginia
and an M.B.A from Harvard University.
Joint
Opportunities for Customers & Partners
According
to Tier 1 Research, the U.S. mass market Web hosting
alone is a $3.8 billion opportunity. SWsoft will work
with customers and partners on ways of acquiring new
customers and expanding their brands to increase their
top-line business performance.
"We
feel the marketing potential in the industry is like
many servers that exist in datacenters around the world
-- untapped and under utilized," Daniel said. "SWsoft
will work to jointly market with our customers and partners
to ensure our growth is linked to their growth."
For
more information on pursuing marketing activities with
SWsoft, contact jointmarketing@sw-soft.com.
About
SWsoft
SWsoft
is the recognized leader in automation and server virtualization
software for hosting service companies, communications
providers, and enterprises. The company powers more
than 50,000 servers for customers in over 100 countries.
SWsoft's products deliver industry-leading performance,
stability and manageability for its customers to increase
utilization of their limited IT resources. Headquartered
in Herndon, VA, with offices around the world; SWsoft
is a privately held, profitable company, offering comprehensive
solutions including: Plesk, Virtuozzo, PEM, HSPcomplete,
and Confixx. For more information about SWsoft, visit
www.sw-soft.com.
SOURCE:
SWsoft
SWsoft,
Herndon
Rufus Manning, 703-234-1865
rmanning@sw-soft.com |
