Alaska
Airlines Chooses StoreFront To Power Online Store
[October 12, 2004]
StoreFront
passes rigorous review process to win Alaska Airlines
contract
KANSAS
CITY, Kan./EWORLDWIRE/Oct. 12, 2004 --- Alaska Airlines,
the nation's ninth largest airline, has a rich history
of leveraging technology to improve flight and business
operations. With the company's recent evaluation of
e-commerce solutions and subsequent launch of its online
gift store on the award winning StoreFront(R) (www.StoreFront.net)
e-business platform, it has written another page in
that history.
When Alaska Airlines committed to offer
an online store to compliment its existing brick-and-mortar
store located in Seattle, they evaluated a number of
e-commerce providers. A team of experts in technology,
retail, procurement, and inventory management were assembled
to identify and deploy the right solution. Selection
criteria included: industry reputation, feature/functionality,
technology platform, security, compatibility with existing
systems, and ability to interface to back-end systems.
"As we talked with other online
e-tailers, we consistently heard of StoreFront's superior
reputation," said Kevin Wessel, Information and
Communication Services.
"We also sought an e-commerce solution
which was compatible with our existing technology and
tools. StoreFront's technology platform enables interface
with the Bank of America payment gateway and provides
necessary security safeguards. Perhaps most critical
was the need to track and update inventory levels at
the Seattle store and distribution center. StoreFront's
import capabilities enabled us to build an interface
allowing the Web store to sell inventory on the shelf
in the Seattle store," said Wessel.
"In the first week following launch
of the Web store we realized excellent sales numbers,"
said Wessel. "The team involved in deploying the
site has received very positive feedback. One employee
even sent a personal e-mail to the CEO, giving thanks
to the company for implementing the site. From all levels
of the company, the site has been very well received.
"The goal of our online store was
to enhance our service offerings to employees, so an
easy and feature-rich shopping experience was a must,"
said Wessel. "Launching our store on the StoreFront
platform, with its extensive shopping cart and behind-the-scenes
technology features, has proven to be an effective vehicle
for us to meet those customer/employee service goals."
Alaska Airlines is just one of the many
high-profile companies and organizations using StoreFront
to power their e-commerce websites. Clients such as
Florsheim, The Dallas Mavericks, Toyota Parts, Gibson
Guitars, Panama Jack, The Boy Scouts of America, The
Boston Globe, and The Milwaukee Art Museum are using
the StoreFront suite of products and solutions to power
their online businesses. StoreFront offers enterprise-level
features enabling online shoppers to create saved carts,
e-mail friends about products, save address books, ship
to multiple addresses, have items gift wrapped and track
their purchases. StoreFront's comprehensive management
tools make it easy for merchants of all sizes to fulfill
orders, add/edit products, create html e-mails, and
manage coupons and promotions. StoreFront provides powerful
e-business tools for medium-size to enterprise-level
businesses starting at under $1,500. Integration and
customization services are available from LaGarde.
About LaGarde(R):
Founded in 1996, LaGarde is a leading global provider
of e-business solutions. LaGarde's StoreFront software
products and services offer robust, feature-rich solutions
to develop and maintain e-business sites that deliver
high-end functionality at an affordable price point.
LaGarde offers advanced e-business solutions, easy shopping
cart services, e-commerce software for developers, and
enterprise e-commerce solutions for high-volume sellers.
StoreFront powers nearly 50,000 Web stores in over 70
countries around the world. More information is available
at www.StoreFront.net or by calling 800-943-5823.
About Alaska Airlines
Alaska Airlines, the nation's ninth largest airline,
serves more than 50 cities in Alaska, the Lower 48,
Canada and Mexico. While relatively small compared to
other major carriers, it serves as the dominant West
Coast carrier. Founded in 1932, and headquartered in
Seattle, Alaska Airlines (and sister-carrier, Horizon
Air) have been recognized through their 70 year history
for providing outstanding customer service and for their
pioneering applications of technology. In 1995, they
were the first U.S. airline to offer internet bookings/tickets,
followed by firsts to offer Web check-in, wireless check-in,
and elimination of ticket counters at the 'Airport of
the Future' in Anchorage. More information is available
at http://companystore.alaskasworld.com.
LaGarde, StoreFront and StoreFront Now
are either registered trademarks or trademarks of LaGarde
Incorporated in the United States and/or other countries.
The names of actual companies and products mentioned
herein may be the trademarks of their respective owners.
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CONTACT:
Roxanne Petter
LaGarde
25055 West Valley Parkway
Olathe, KS 66061
PHONE. 913.489.0890
FAX. 913.489.0833
EMAIL: media@lagarde.com
http://www.storefront.net
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