| World's
First Walking, Talking, Permanent 'Human Billboard'
Takes to the Streets for CI Host [22nd April
2003]
BEDFORD,
Texas, Apr 22, 2003 /PRNewswire via COMTEX/ -- Jim Nelson,
the world's first 'human billboard,' endured more than
4 hours of tattoo artistry on the back of his head and
has begun his worldwide assignment to bring CI Host's
(http://www.cihost.com ) message to the masses.
This
unique and first-of-its-kind marketing idea has captured
worldwide attention within the first week of the "human
billboard's" launch.
"It
definitely has gotten people's attention," Nelson
said. "I get stopped daily by people asking me
who CI Host is, what they do and why I have their name
on the back of my head."
Nelson
received the tattoo after entering into a contract with
CI Host to have the company's logo, name and the phrase
"Managed Web Hosting" etched into the back
of his head. Nelson said he agreed to the unusual use
of his head to raise money for a dot.com business he
plans to start.
The
"human billboard" concept came from CI Host
CEO Christopher Faulkner who was searching for someone
to have the tattoo placed on his or her forehead.
"I
couldn't find anyone who would put the tattoo on their
forehead but when I heard that Jim was willing to have
the work done on the back of his head, I thought we'd
give that a try," Faulkner said. "The results
have worked very well to date."
As
part of the 5-year contract with CI Host, Nelson is
required to keep the tattoo visible at all times and
make daily treks outside his Chicago-area home to promote
the company. The contract also requires him to make
promotional trips throughout the continental U.S. and
Europe to show off the tattoo.
Since
the tattoo advertising has begun, CI Host has seen an
increase of 12% in its Web site traffic and 23 new sales
can be directly attributed to the 'human billboard'
"We
have started a new medium of advertising and since we
have trademarked the phrase 'human billboard' we own
and reserve the rights of future use. It is exciting
for all parties involved," Faulkner stated.
Photos
of the tattoo being administered and the final product
are available online and can be downloaded at: http://www.cihost.com/?zone=corporate/human_billboard
About
CI Host
CI
Host (www.cihost.com), is a Web hosting and Internet
solutions provider, domain name registrar (DNR) and
application service provider (ASP) serving 175,000 individual
consumers and businesses in 179 countries worldwide.
CI
Host creates business-class hosting solutions for the
small- and medium-enterprise (SME) market, with the
broadest portfolio of managed hosting and value-added
services in the industry. CI Host is accredited by ICANN
to register domain names.
CI
Host has been consistently ranked among the Top 5 Web
hosting companies out of 16,000 around the globe by
c/net's Ultimate Web Host List.
CI
Host operates three diverse data centers across the
United States, with its main facility and Network Operations
Center in Bedford, Texas. CI Host also has offices in
Los Angeles, Baltimore, Chicago and London.
This
release was issued through The Xpress Press News Service,
a reasonably priced solution to reach reporters and
media outlets using e-mail technology. For more information,
visit http://www.XpressPress.com
SOURCE
CI Host
Nancy
St. Pierre of C I Host, +1-888-868-9931, ext. 9426,
or
nancys@cihost.com
Part 2
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