Alabanza Unveils Missing Piece to Full Automation Solution for Web Hosting Resellers [9th December 2003]

BALTIMORE, Dec 09, 2003 /PRNewswire via COMTEX/ -- Alabanza Corporation, a leader in automated Web hosting solutions, announced the release of the Momentum Marketing(SM) Program. The Momentum Marketing(SM) Program offers a comprehensive suite of customizable, professional and easy-to-use marketing communication tools and materials. By using the online program, Alabanza resellers will add customers, improve communications, enhance customer loyalty and retention, increase revenues and drive profitability. The Momentum Marketing(SM) Program is available exclusively to current Alabanza resellers.

Many Web hosting providers don't have the time to develop, or the financial resources to execute, a marketing and sales platform to continually attract new customers and up-sell to their existing clientele. In addition, increased competition, price wars, and quality customer support issues have eroded profit margins for Web hosting companies and caused many to close. To succeed, hosting organizations must better communicate their value and differentiate their products and services. In response, Alabanza developed the Momentum Marketing(SM) Program, the key service Web hosting providers need to truly experience a complete Web hosting automation solution that will drive revenue. By rolling out this initiative, Alabanza is saving their clients the thousands of dollars it would take for them to create a similar strategy. The program will make Alabanza's resellers more profitable and successful, further solidifying the company's position as the world's fastest-growing hosting firm catering exclusively to resellers.

"I have lots of ideas about how I can increase profits and get more customers, but I'm too busy running my company to implement them. With Alabanza's Momentum Marketing(SM) Program, I can pick and choose the strategies that make the most sense for my customers and easily roll out promotions," says Christopher Berry, Founder and CEO of The Host Group. "I fully expect to substantially increase my sales to customers with Alabanza's materials and hands-on assistance. In my five years in the hosting industry, I've never seen a company invest in their resellers the way Alabanza has with Momentum Marketing(SM)."

The exclusive Momentum Marketing(SM) Program website is available at www.MomentumMarketing.info. This powerful free marketing system is available for download exclusively via Alabanza's client portal, www.momentummarketing.info. In addition, a live support team made up of Alabanza marketing communications specialists, strategists, sales gurus, and industry experts is available for consultations at no charge exclusively for current Alabanza reseller members. Specific components of Momentum Marketing(SM) include:

-- Professionally designed, marketing materials including HTML marketing e-mails, copy, banners, direct mail collateral and brochures
-- Customizable telemarketing scripts to assist with sales and business development
-- Marketing strategy documents to explain and improve product positioning, up-selling and cross-selling. A complete list of the latest marketing materials is available for download for each product, including recommendations on product and service bundling. For example, many hosting providers center their business strategy on price, which erodes profit margins for them. The Marketing Strategy
documents available at www.MomentumMarketing.info help current Alabanza resellers develop a communications program based on value.
-- Marketing tips to reinforce and help articulate product benefits and
increase sales
-- Sales tips to facilitate personal selling skills
-- An archive of Alabanza announcements to keep members informed of upgrade issues, software fixes, anticipated release dates for new products, and any other germane technical or network related information.
-- Momentum Marketing(SM) team archive helps keep users abreast of the latest marketing product releases, available materials, and other sales and marketing issues.

"A turnkey marketing resource is a must for providers to compete in today's Web hosting market. In offering Momentum Marketing(SM) at no charge to our members, we are applying what we've learned from our success in focusing on value, as opposed to price, as our primary competitive differentiator. Now we're passing the tools to implement this strategy on to our members," says Tom Cunningham, CEO of Alabanza. "The resources we expended on developing Momentum Marketing(SM) vividly illustrates to providers that when they join Alabanza we don't simply charge them a monthly fee and disappear. We continue to work with them to help them market and run their business more efficiently and profitably."

For more information, visit www.momentummarketing.info/index.php. Alabanza members can enroll at www.momentummarketing.info.

About Alabanza

Alabanza is an award-winning provider of turnkey Web hosting solutions founded in 1995. With more than 400 customers in 54 countries hosting over 200,000 Websites worldwide, Alabanza's high-performance Linux-based servers, comprehensive hosting automation software, secure, high-speed Internet connection, and 24x7x365 support power the Web's most profitable hosting businesses. Alabanza's automation software addresses the demands of hosts, resellers, and Webmasters, delivering functionality for host administration, billing, site deployment, and e-commerce, all in English, Spanish, French, and German. For more information, visit www.alabanza.com.

SOURCE Alabanza Corporation

Deborah Barnett of Alabanza Corp., +1-410-735-3423,
dbarnett@alabanza.com