Traffic Blazer Search Engine Submission Tool Conducts Web Site Traffic Through Guaranteed URL Inclusion and Pay-For-Performance Services [9th July 2003]

SCOTTSDALE, Ariz., July 9, 2003 – Starfield Technologies, Inc., sister company of leading domain registrar GoDaddy.com, today announced enhancements to and new features of its Traffic Blazer™ search engine submission and Web site optimization tool to enable Web site owners to attract interested and qualified traffic to their Web sites: A guaranteed inclusion program; pay-for-performance advertising services; and a Search Phrase Suggestion tool.

In addition to enabling Web site owners to submit their sites to Google, Yahoo! and MSN – among other leading Internet search engines and directories – Traffic Blazer’s new guaranteed inclusion program enables users to submit to and index their Web sites with AltaVista. The program provides guaranteed inclusion within four business days. Further, it includes daily updates (Mondays through Fridays) of submitted URLs, assuring that Web site visitors view fresh content.

In addition, Traffic Blazer now offers users pay-per-click advertising services, an increasingly common type of paid search-engine inclusion. Pay-per-click advertising is performance-based: The user pays the service provider each time someone clicks through to his/her site via the provider’s listing. Depending on the Traffic Blazer service, the click-through cost is either based on a flat rate or on advertiser bidding. Pay-per-click services not only guarantee inclusion of URLs, but also enable advertisers (i.e., Web site owners) to secure prominent rankings of the listed URLs.

“These new services dramatically increase Traffic Blazer’s effectiveness in Web site submission service and optimization,” said Bob Parsons, president and founder of Go Daddy.com. “Given the influence and reach of search engines and directories, Web site optimization and search engine submissions are key ingredients to successful online marketing.”

Additional new features include a Search Phrase Suggestion tool designed to improve upon the user’s search phrases. The Search Phrase Suggestion tool provides a suggested list of common related search phrases based on the user’s search phrases. The list includes the number of monthly Internet users who used the phrases to conduct their searches.

According to the Georgia Institute of Technology, 85 percent of Web users reach their destination through Internet search engines and directories. And research from Jupiter Media Metrix shows that 70 percent of all online purchases originate from a search-engine search. Hence – despite more than 400 million Web searches every day – Web sites that are not listed with leading search engines and directories will only be visited by a select few Internet users.

Traffic Blazer offers Web site owners a full line of Web site submission services aimed at helping them grow their businesses, providing the tools to effectively optimize their sites and attain listings on the Internet’s largest search engines and directories. Traffic Blazer is available through sister companies Go Daddy.com and Wild West Domains.com. To get the product, visit www.godaddy.com or www.starfieldtech.com.

About Starfield Technologies, Inc.
Starfield Technologies, Inc. is focused on the development of innovative software systems and services for individuals and businesses. Starfield delivers an array of products that serve the following areas: Web presence, hosting services, email services, privacy protection and business registration services. Starfield represents the Technology and Research division of The Go Daddy Group., Inc., of which leading domain registrar Go Daddy.com is a wholly owned subsidiary.

About The Go Daddy Group, Inc.
The Go Daddy Group, Inc. family of companies enables individuals and businesses to acquire, create and safeguard their unique identities and brands on the Internet through domain registration and related special services, domain reselling opportunities and affordable, high performance software. The ICANN Accredited Registrars arm of the company includes flagship and leading domain registrar Go Daddy.com and domain reseller Wild West Domains.com. Representing the Technology and Research division is software developer Starfield Technologies. Private registration service Domains By Proxy is an affiliate of The Go Daddy Group.