| Hostopia - Hostopia Reduces
Price on Email Anti-Virus
[11th June 2003]
Symantec-powered service #1 best seller for hosting
companies
Ft.
Lauderdale, USA – Hostopia Inc. announced a reduction
in cost for its Email Anti-Virus service, enabling its
private label partners to retail the service at a new
suggested list price of $4.99 per month for up to ten
email boxes. The popular service, hosted by Symantec
for Hostopia identifies the latest virus definitions
for inbound and outbound email.
“Even at our previous, higher pricing, our hosting
partners were typically able to capture 3-5% of their
hosting base for this billable service. We fully expect
the aggressive new price to drive correspondingly higher
sales numbers,” says Paul Engels, vice president,
marketing for Hostopia.
Hostopia concurrently launched an incentive program
to its base of over 250 private label hosting service
partners: free use of email anti-virus for all new users
between June 11 and August 30, 2003. “For three
months, our partners can sell this service for $4.99
per hosted domain per month and pocket 100% of the revenue
at pure margin. The incentive is to launch the service
and promote it,” comments Engels.
Email Anti-Virus is a privately labeled service available
to Hostopia’s growing base of 250 distribution
partners. As a value added service, it bundles with
hosting plans and can protect ten email users from the
costly damage from email-borne viruses, worms, Trojan
horses and the like. Suggested retail price for the
service is $4.99 per month with additional email boxes
available at nominal cost. Hostopia’s partners
typically earn from 50% to 65% gross margin on the popular
service.
Research from ICSA Labs finds that over 83 per cent
of all viruses originate from business email. Hostopia
partners’ end users find Email Anti-Virus to be
an essential complement to desktop virus protection.
A typical business web site user is Richard Miles, CEO
of ReLaunch, a Berkeley-based marketing agency.
He reports, “I signed up for email anti-virus
from my hosting provider, BlueGenesis.com and in the
first ten minutes it found and cleaned four viruses
on incoming email. I was already using a network anti-virus
program that was up to date so I could see that email
wasn’t protected. For my eight employees, $4.99
a month is a no-brainer. Losing one client file to an
email virus would be a disaster for my company.”
About Hostopia
Hostopia provides private-branded hosting, email and
e-commerce solutions to telcos, ISPs, cable companies,
domain registrars, and other Web Service Providers.
Hostopia’s automated provisioning and support
platforms enable service providers to increase their
hosting revenues and profits while delivering a superior
feature set to their end-user business customers. Hostopia's
WebhostOS is a breakthrough technology that creates
a single system for managing "UNIX/Windows®"
applications. Its clustered server environment allows
enterprises to benefit from sophisticated hosting features
normally associated with high-cost, non-redundant
dedicated servers, yet at “shared hosting”
prices. The company has won numerous industry awards
including “Editors Choice for best hosting reseller
opportunity, 2002” by Hosting World Magazine and
"Best Private Label" Web Hosting Company by
Web Hosting Magazine. Hostopia currently serves over
250 Web Hosting companies, making it one of the fastest
growing wholesale web hosting companies in the world
with offices in Ft. Lauderdale, U.S.A. and Toronto,
Canada.
For more information, please contact:
Franc Nemanic
President
Hostopia.com Inc.
Telephone: (416) 493-7236
Fax: (416) 239-7100
president@hostopia.com
Website: www.hostopia.com
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