| Interland
and Google Help Small and Medium-Sized Businesses Increase
Visibility [18th June 2003]
ATLANTA, Jun 18, 2003 (BUSINESS WIRE)
-- Interland (INLD) , the leading provider of Web hosting
and online services for small and medium businesses
(SMBs), has teamed with Google to help businesses gain
visibility online and better market their products and
services. As part of the new program, Interland customers
will be able to participate in a special offer that
features $50 of free Google AdWords(TM) advertising.
Google AdWords is a keyword-based advertising program
that enables businesses to instantly create and place
targeted advertisements on Google and its growing network
of partners including AOL, Ask Jeeves and many others.
A recent series of focus groups sponsored
by Interland indicated the need for businesses to gain
stronger visibility online. As a result of the focus
group findings, Interland is raising the bar on its
commitment to helping its customers achieve success
online by delivering robust marketing tools, including
increased search engine support, as part of its current
offerings. This includes a partnership with Google to
offer Interland's SMB customers a combination of tools,
education and incentives that significantly strengthens
a business owner's ability to market their business
online. The Google AdWords offer provides an easy way
for businesses to get started with an affordable, highly
targeted and results-driven advertising program.
"A business's Web site is only
as good as the number of visitors it receives each day,"
said Don Bulens, senior vice president of Interland.
"Interland is committed to helping our customers
increase online visibility and stand out in a crowded
marketplace. To further support our customers, Interland
has teamed with Google to drive the most qualified traffic
to their Web sites."
Google AdWords is the largest and fastest
growing search advertising program in the industry,
offering cost-per-click (CPC) pricing, 24x7 online support
tools and performance reports. With Google AdWords,
businesses of any size and in any industry can quickly
and easily market their products and services to potential
customers locally or around the world. The program provides
businesses with immediate exposure and measurable results.
Customers simply choose keywords associated with their
products or services and when a potential customer enters
those keywords in Google or one of its partners, their
ad appears on the search results page. There are no
monthly minimums or time commitments, making this an
ideal online marketing tool for SMBs.
"Interland is helping its SMB customers
succeed online by providing access to a cost-effective
results-driven marketing tool - Google AdWords,"
said Jonathan Rosenberg, vice president, Product Management
for Google. "By offering a free trial of Google
AdWords in its Business Solutions package, Interland
has made it easy for businesses to drive qualified leads
to their Web sites."
"Small and medium-sized businesses
are struggling to get online visibility since they don't
have the scale or brand equity of larger companies,"
said small business expert Kim T. Gordon, president
of National Marketing Federation Inc. "Through
the partnership with Google, Interland customers have
access to big-business online services that are typically
outside of the small business owner's reach."
Customers participating in the recently
announced Business Solutions package automatically receive
the Google AdWords offer as part of the overall Business
Solutions portfolio. Interland's Business Solutions
is a comprehensive offering that enables small and home-based
businesses to build, manage and promote their online
presence by providing Web site building services and
tools, marketing solutions, email, 24x7 customer support
and more in a single package.
More information about Interland's solutions
and terms and conditions on the Google AdWords offer
is available by visiting: www.interland.com/sb/google/.
About Interland
Interland, Inc. (INLD) is the leading
Web hosting and online services company dedicated to
helping small and medium businesses achieve success
by providing the knowledge, services and tools to build,
manage and promote businesses online. Interland offers
a wide selection of online services, including standardized
Web hosting, e-commerce, application hosting, and Web
site development, marketing and optimization tools.
For more information about Interland, please visit www.interland.com.
Google is a trademark of Google Technology
Inc. All other company and product names may be trademarks
of the respective companies with which they are associated.
SOURCE: Interland, Inc.
For Interland, Inc., Atlanta
Edelman Public Relations
Marisa Puthoff, 404/262-3000 x6346
marisa.puthoff@edelman.com |
